Creativity Techniques · Ideation and critical judgement in design
Creativity Techniques — Studio Methodology
URL: https://ruvebal.github.io/creativity-techniques-uem/methodology/en/
By Rubén Vega Balbás, PhD — Creative Technologist & Developer · 2026-09-13
Table of contents
- Table of contents
- Why a methodology of its own
- Studio cycle
- Official methods (guía)
- Visible authorship
- Relationship to the track
- Fork readiness
Why a methodology of its own
Creativity Techniques (UEM Creative Campus) teaches method literacy for design practice — how to generate, select, develop, and defend ideas under real constraints (briefs, deadlines, competition). Tool craft for fashion-digital media lives in the sibling Digital Creativity stream; this course owns the technique and the judgement that decides what survives.
Shared studio motto: AI exists to amplify human intention, not to replace it.
The fork is ready when: units map to official CONTENIDOS, hours close to the guía, and every claim of “technique” can show process evidence.
Studio cycle
Exploration → Reflection → Conceptualization → Production → Critique.
| Phase | Student does | Evidence |
|---|---|---|
| Exploration | Apply divergent techniques to a constrained brief | Stimulus log |
| Reflection | Name what was discarded and why | Selection criteria note |
| Conceptualization | Converge on a defensible concept | Concept sheet |
| Production | Develop the solution with craft appropriate to the brief | Artefact + source trail |
| Critique | Present, receive, revise | Presentation + revision note |
Official methods (guía)
From the Design-degree clone: Magistral class, cooperative learning, experiential learning. Do not invent a fourth institutional methodology label.
Visible authorship
Every substantial hand-in declares:
- What the student made
- Which techniques were used (named, not vibes)
- What was discarded
- Whether AI assisted — tool, contribution, human verification
Relationship to the track
- Track index: Creativity Techniques — Year 3
- Pass rules: How to Pass Creativity Techniques
- Degree page: Bachelor’s Degree in Design
Fork readiness
This methodology page is intentionally lean and fork-ready: unit forges should link back here rather than restate the cycle. Evaluation weights stay on the Evaluation page; bibliography stays on Bibliography. Do not deepen Spanish dual surfaces — this site is English-only.